1. Better Decision Making
Information for decision-making has dramatically increased and the sources have become both internal and external – requiring decision makers to have better tools to navigate this information. The right tools will enable individuals and workgroups to focus on information that really
2. Natural Tools for the Modern Day Workforce
The workforce make-up is changing and the norm is becoming more textual with shorter asynchronous dialogs, net-based file shares, open group-oriented exchange – gradually replacing phone calls, IMs and emails with attachments.
3. Simplifying Work
The complexities of multiple projects mean involvements in many “threads” with different team members, different discussions, and different information – where newer tools are better suited to create efficiency for these workgroups, regardless of which part of the business you are involved in.
4. More Integrated Customer Engagement
Client / Customer interaction is moving to a more asynchronous interaction where customers wish to use web sites, chats, topical searches and threads, and communities of users like themselves to solve problems. A powerful opportunity for companies to engage their customers differently.
5. Creating More Business
The Internet, in particular social networks, are becoming a gold mine of information for those that wish to mine them for potential clients, market their organizations, and create new opportunity.
6. Ever-present User Experience
How these tools are composed for the users is as important as the functions themselves. The emergence of richer browser tools that reach from desktop to mobile device – especially in the form of technologies like HTML5 – will create a common and rich user experience that is easy to navigate and allows inherent real-time collaboration without specialized applications and network tools to connect.