Transformation is a SLOW process…

Years ago the industry, well at least a few people in the industry, agreed that communications would become software and be part of the business applications architecture (aka IT Architecture, SOA, Etc.). It really is amazing to see so many people fight it – yes, it seems like they are fighting it. As if it won’t happen. Considering that the first Voice over IP technology hit the streets in the mid 90’s its amazing to see so much traditional PBX technology still sold today (regarless of the decline). Guess what — over the last 15 years there were plenty of vendor naysayers suggesting that digital communications was the most reliable and IP was a risky investment. What the hell were they thinking? The same is happening with the idea that communications are simple software applications that can be downloaded, installed, configured, and operated with a broader range of talent and not with extreme telecom specialists. Is it because its so hard to grasp? Is it because it’s not really going to happen? I don’t think so — this is all about people. So why are people so slow to grasp hold of this concept and get on board. Come ‘on – this is the prevailing culture of communications so why the slow process of assimilation? None of the above. I think it becomes personal: if the ability to comprehend this change, to envision how your career benefits from it, or if it is just a lot of change and learning that you’d rather not deal with at this point then the conclusion is the same: I don’t want the change! Lastly, do you think if new entrants like Cisco were not in the market it would have transitioned to IP just as fast? Take any current market share analysis, delete the Cisco share, redo the math, and then ask, “If it were not for certain new entrants pusing the curve would the traditional vendors have changed as fast, or perhaps at all?” BTW, consider this from several years ago:


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